Exciting times here at Adflow with the announcement that we have been acquired by the Covertrue Group which incorporates trusted fleet branding company Liberty Signs.
Liberty Signs is a leading fleet branding business specialising in large national fleet branding contracts, their technical prowess and creative experience garnered over 20+ years of operation which makes them an ideal partner for Adflow’s branding strategies.
David Cross CEO of Covertrue Group said; “with our vast knowledge around fleet branding and desire to grow the business into new verticals, Adflow perfectly fits our expertise and passion for exceptional vehicle branding and communication.”
This acquisition will not only streamline production times and create a larger national footprint for advertisers, but it will also create great synergy for both advertising and fleet branding businesses which will allow greater efficiencies while offering advertisers a value-for-money solution to build brand equity and reach the hard-to-reach commuter audience.
As part of the sale agreement, we have entered into an exclusive partnership agreement with Black and White cabs to ensure operations and logistics across the taxi network are kept aligned.